It is our pleasure to announce the re-branding and WordPress website redesign of Rex Plastics, Inc. This project involved the redesign of the Rex Plastics corporate logo and company website within a strategically engineered WordPress environment. It was a blast for our entire team, and working in close collaboration with our client was a truly enjoyable experience. It’s easy to see how Rex Plastics has maintained a 98% customer retention rate over the past decade.
After 40 years, it’s no secret these guys know what they’re doing. When it comes to custom plastic injection molding, Rex Plastics is the best in the Pacific Northwest. The enterprise is progressive, built on driving innovation with clients, but the website technology, design, and messaging had fallen out of date.
When websites and the online presence of an enterprise falls out of date, this is known to damage brand credibility in cyberspace, especially with first-time website visitors. It’s difficult enough to help folks find your site, and making a poor first impression seriously impairs future business development efforts as these jaded online ‘searches’ will actively avoid brands who leave a bad taste in their mouths.
For these reasons as well as others, MJGuilfoyle was commissioned to redesign the corporate identity and online presence of Rex Plastics in ways that showcase the organization as the highly capable, professional, family and community-oriented market leader it is. And we couldn’t be happier with the results.
Rex came to us with an identity problem – they worried the brand may appear retro to potential new clients, when in actuality the organization is extremely progressive in nature. This was because the 3D block lettering of the logo (shown on the left), and the corresponding, dated styling and technology platform comprising the company website were creating an undesired brand ‘experience’ for a first-time client. First order of business; refresh the Rex Plastics brand identity to create a mark that suggests a certain connection with technology, a progressiveness. We needed to create a brand experience worthy of a market leader who has been around for 40+ years.
We created the new mark (shown to the right) in an effort to capture the true personality of the Rex Plastics brand, drawing inspiration from past, present and future. We’ve also paid homage to the original crown element, since Rex means ‘king’ in Latin.
As an additional layer to our logo refresh strategy, this new mark offers the ability to be used in alternate formats as an easily identifiable, stand-alone symbol. In the digital world, this symbol is very touch-friendly; it could easily become a button. For print, business and marketing collateral, the styling opportunities are limitless.
Now, because of the inclusion of this highly visible symbol element within the logo, the name ‘Rex Plastics’ is not the only item synonymous with high-quality, US-based, custom plastic injection molding and mold-making. The circled, crowned ‘R’ symbol, shown to the left, will leave a stronger impression than words alone, collecting mass and gravity over time. To complete the updated brand experience, the refreshed corporate identity needs to be paired with a strategically engineered WordPress website, aligned to support business goals.
As the foundation for Rex Plastics online presence enhancements, a world-class website was required to serve as the bedrock from which to launch additional, supportive Internet strategies. While the previous site contained deep pockets of useful information, it was difficult to discover and digest, especially when viewed from mobile devices. Copy had also fallen out-of-date because our client was previously unable to make simple content updates within the aging framework. Additionally, search engine optimization (SEO) and website traffic gained by organic search was very important to our client, and recent website traffic statistics were showing decline. Creating a more user-friendly, Google search-friendly website was a must if Rex Plastics hoped to harness the Internet in ways that help the business, as opposed to damaging it.
I could not be more satisfied with my experience with Mathew and MJGuilfoyle. His vision for our new website was spot on and he consistently incorporated that vision throughout the entire project. He and his team were not afraid to voice their opinion to me even when they disagreed, and had creative solutions to every obstacle that came up. I would highly recommend Mathew for your online presence enhancement. -Rich Clark | President, Rex Plastics, Inc.
Our solution was created in close collaboration with our client, described below:
While all projects and clients are unique with each receiving the level of scrutiny and attention to detail they deserve, many are rooted in a similar foundation that has been described above. MJGuilfoyle specializes in creating comprehensive Internet strategies, each uniquely crafted to support client business models and budgets. Contact a member of our team to begin creating your unique Internet Technology Plan today.