MJGuilfoyle, a Portland, Oregon-based strategic web agency, recently released ppdbuild.com, a strategically-engineered WordPress website that was brought to market on an exceptionally quick project timeline, at an affordable budget, and with an undeniable level of professionalism required to function as the digital face to the world for a young brand with objectives as progressive and refined as those sought by PPD Interiors Corporation.
With goals of leveraging the Internet to help the organization acquire new business, create momentum, and achieve early success, PPD Interiors Corporation contacted MJGuilfoyle to create a digital strategy intended to uniquely support the organization during a startup phase.
PPD Interiors Corporation is a full-service general contractor serving Chicago and the surrounding suburbs. The company was built on a philosophy that prioritizes recruiting the strongest construction service professionals who hold themselves to the highest standards, operating with integrity above all else. The process-driven approach of PPD Interiors Corporation has proven to produce top-quality projects delivered on-time and under budget while exceeding client expectations on all fronts. In the highly-fragmented general contractor market, these ideals are differentiating for the business, and the primary message that must be conveyed to current and potential customers through any marketing efforts, digital or otherwise.
Serving as a solid foundation MJGuilfoyle worked in close collaboration with key stakeholders of PPD Interiors Corporation to strategically engineer an Internet Technology Plan, aligning the business with key Internet technologies to forge a critical path forward during this period of brand infancy.
Serving as a granite foundation to support additional, aligned, Internet technology-related initiatives, the leading edge of the Internet Technology Plan for PPD includes a polished, professional, marketing-centric website designed in ways intended to establish instant credibility with first-time website visitors by appropriately representing the ideals and aspirations of the PPD Interiors brand. Wait, did I mention we delivered this on a three week project timeline because the client was actively working to close major deals? We nailed it.
When browsing the ppdbuild.com site, you’ll notice a strong presentation of PPD Interiors ‘Why’ statements (People, Process, Delivery), an ‘Our Purpose’ statement located on the footer to follow the visitor through all pages of the site, and the use of striking professional imagery to instantly connect with audiences. Much can be achieved through simplicity in design aesthetic, and ppdbuild.com is an excellent representation of this often under-utilized design technique.
Additional strategic achievements of this project include:
While all projects and clients are unique with each receiving the level of scrutiny and attention to detail they deserve, many are rooted in a similar foundation that has been described above. MJGuilfoyle specializes in creating comprehensive digital strategies, each uniquely crafted to support client business models and budgets. Contact a member of our team to begin creating your unique Internet Technology Plan today.